Fashion Week means one thing to beauty writers, editors and photograpers – hair and make-up trends. For spring/summer 2010, make-up trends included full brows (seen at Celine), rose-blush cheeks (Chloe) and smokey eyes (Jean Paul Gaultier), while hair trends spotted included the ballerina bun, volumised locks – crimping/backcombing and red carpet-worthy styles – tumbling waves or straight and sleek. Although the emphasis of Fashion Week is (obviously) focused on fashion, it's always interesting to see what will be the key make-up and hair trends of the coming seasons.
So, when I was sent a press release detailing Mac Cosmetics' merge of makeup trends, technique and technology at this season's Fashion Week, I found it interesting to hear what goes on behind-the-scenes at the beauty side of the event for a change.
Each year Mac participates in 23 Fashion Weeks across the globe including New York, London, Berlin, Paris, Copenhagen and Milan, totalling over 850 shows (that's A LOT of make-up used). And this year is no different it seems. Using the latest finishes, formulations, shades and beauty innovations, Mac's 275 international team of make-up artists embark on a whirlwind tour that will see them working closely with influential designers such as Diane von Furstenberg and Alexander Wang, helping to create the looks that will define the upcoming season.
The best news is that Fashion Week is used as a prototype for the makeup before it reaches us, the consumers. This means that, if the texture, colour, or finish isn't up to scratch, the make-up artists will let the team know what needs tweaking and, hey presto, we get the perfect formula.
It's great to know that, as I am now a Mac convert, that so much detail goes into perfecting the ultimate product. Especially since the products I posted about here have lasted me since November last year, and I've still got plenty more applications to go. I use it daily, too!