Starring in a reality show can often lead to many great opportunities (unless the show in question is Geordie Shore...) – see the cast of The Hills and Keeping up with the Kardashians, to name the obvious. Even Lauren Goodger from TOWIE released a fake tan, Lauren's Way – and, according to beauty blogger reviews, it's actually pretty good.
So it doesn't come as much of a surprise that the lovely ladies of E4's Made in Chelsea are taking advantage of the opportunities coming their way. First of all it was Caggie, who recently launched her fashion brand, ISWAI. And now it's Caggie's BFF, Millie Mackintosh's turn.
Millie, in collaboration with Noveau Lashes, has today launched a range of false lashes, comprising eight pairs, each named after different areas in London. Unlike Lauren Goodger's, perhaps, Millie's venture doesn't come as a surprise, due to her background as a make-up artist leading to her having a hands-on approach throughout the collaboration.
Commenting on the range, Millie says, "As a professional make-up artist, I know all the tricks of the beauty trade and so I have been fully involved in every part of the process in designing this new range. The strip lashes are made of natural hair, to give a more natural look so girls can imitate my own minimal and sophisticated style." (source)
Today also saw the relaunch of Millie's website – check it out to discover her beauty secrets and the motivation behind her lash range.
What are your thoughts on Millie's lashes? Will you be purchasing? xo
*Images courtesy of nouveaubeautygroup.com and millie-mackintosh.com/blog
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