House of Fraser launches its Apothecary online

If you're anything like Lost in Beauty and prefer to shop in the comfort of your own home, you'll be happy to hear that the Apothecary – House of Fraser's instore revolutionary beauty emporium – which has made a name for itself as a destination offering customers a way of experiencing and discovering products to personally suit them, has now launched online at www.houseoffraser.co.uk.

"House of Fraser has such a great brand heritage and we wanted to draw on this for our customers," says Tracy Van Heusden, senior beauty buyer, House of Fraser. "We wanted to create a 'launch pad' area for brands, and this was the perfect opportunity to do so."

Covering every beauty need from bath and body products to hair care and nails, the service features new and existing luxury products including Clinique, Molton Brown, Laura Mercier and Xen Tan.

House of Fraser is aiming to expand its Apothecary collection this year, so stay tuned for new additions! x