I've always been a huge fan of L'Oreal mascaras, with the brand's Voluminous and Telescopic mascaras among my favourites. So purchasing their newest addition - False Lash Telescopic mascara, will be at the top of my make-up buy list, just as soon as I've kept to myself-promise of using up the make-up I already have (or rather hoard) - the number of different foundations, masacaras, blushers etc I have is ridiculous.
It's no secret who is fronting the latest L'Oreal campaign, but just in case you have been living under a rock for the past week or so... yes, it's Cheryl Cole. Over the past few days, I've seen a few snapshots and stills from Cheryl's TV ad campaign but, tonight, while watching the National Television Awards, was the first time I'd actually seen the ad in full, where it involves Cheryl blowing a pair of false eyelashes from her hands and using the strapline "off the scale" in her finest Geordie twang.
For those who are as late to the party as me, take a look at the video below for the ad in full.
*credit L'Oreal and YouTube
Thoughts beauties? Have you tried it yet? xo